How to Overcome the Odds and Win
Just a few short years ago, when our country elected George W. Bush for his second term in office, many people would have found it inconceivable to imagine that our country would elect an African-American president in 2008. Whether or not you agree with the outcome of the election, I believe we have seen that regardless of what we want to accomplish, it is possible to overcome tremendous odds and win.
So what are the most important factors for overcoming the odds? Here are three of the lessons we can take from observing the 2008 campaign:
- Focus on unshakable passion and commitment to a vision: To me, this is the foundation for overcoming the odds of any endeavor because it helps us to push past the inevitable obstacles. For example, some of the most popular reasons either candidate could have used to never enter the race included “too old,” “no money,” “not enough experience,” “minority,” etc. But these obstacles represented only half of the truth. Both candidates drew upon their passion and commitment to find the rest of the truth: all of the good reasons why they could win. Obviously, passion and commitment to a vision won’t guarantee a desired result. However, maintaining that focus makes it more likely that we’ll be doing everything that can be done under the circumstances.
- Acknowledge the odds - no matter how long- then develop a strategy to win: At the earliest stages of the primaries, when the odds of winning were the longest, Obama acknowledged the reality that Hillary Clinton had more organization and funding behind her. She also connected strongly with a large percentage of Democratic women. But rather than let these realities get in his way, Obama and his staff acknowledged the situation and developed a counter strategy: a grassroots campaign that especially appealed to voters Clinton had a more difficult time connecting with - young people, minorities, and the middle class. Applying this lesson to any other situation that has long odds, the question we can ask ourselves is, “If one approach appears to be closed, what other options are open to us to get us where we want to go?” Often, there are more choices available than we originally thought possible.
- Galvanize your supporters: It’s undeniable that Obama not only knew the characteristics of his strongest supporters, he also knew how to reach them and galvanize them into taking action on his behalf. The key was to understand their needs and tap into their hearts before tapping into their minds. He also found a way to communicate directly with his supporters, bypassing the media and using a variety of channels they actually tuned into. For instance, no other campaign has used the Internet as effectively to reach out to young voters. Applying this lesson, we can ask “Who are our strongest supporters, and how can we improve our communicadtion with them so that they are galvanized into taking positive action on our behalf?”
I’m sure that over time there will be other lessons we can take from the Democratic and Republican campaigns of 2008. Stay tuned.
Posted by jeremy on November 5th, 2008 filed in Lessons From Leaders



